中国版权产业数字化转型:机遇、挑战与对策
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D923.41

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国家社科基金青年项目“共享经济下著作权登记制度的创新研究”(17CFX036);国家知识产权战略实施部际联席会议办公室委托项目“知识产权强国战略纲要基础保障专题研究”。


Digital Transformation of China Copyright Industry:Opportunities, Challenges and Countermeasures
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    摘要:

    版权产业具备数字化天然优势,正在释放巨大的数字衍生价值。数字技术提升了版权创作、流通、交易、管理、服务全链条,拓展了新兴的版权产业市场,不断引发法律制度变革。目前,我国版权产业数字化治理在参与主体、监管模式、保护形态、数据管理等方面的复杂化趋向显著,版权市场呈现出创作主体多元化、创作方式多样化、作品利用形式非标准化、侵权手段隐蔽化等特点,产业发展面临创作内容低质与封闭化程度加深、版权保护质量效率矛盾加剧、市场交易机制性障碍突出、数字版权国际规则协调与海外贸易双向制约显著等重大挑战。国家传统版权产业发展更加强化与平台组织的深度融合,表现出由二元治理模式向三元治理结构的深刻转变。对此,我国应当进一步明确版权产业数字化转型发展的改革思路:以创作高质量的版权内容为核心,优化版权管理和技术支撑体系;以促进版权产业数字化交易为重点,优化数字版权标准、确权授权、交易评估和信用体系;以完善版权产业数字化转型法律规范为保障,强化立法、司法和执法体系;以提升版权产业数字化转型国际战略综合布局为契机,积极参与国际版权数字化治理,扩大中国版权文化影响力。

    Abstract:

    The creation, circulation, transaction and management of copyright have improved by digital technology, which expanded the emerging market of copyright industry and constantly triggered changes in the legal system. Currently, the digital governance of China copyright industry tends to be significantly complicated in terms of participants, regulatory models, protection forms and data management. The copyright market is characterized by multiple creators, diverse modes of creativity, non-standardized forms of use of works, and concealment of infringements. The copyright industry faced major challenges such as the low quality and blocking of copyright content, the contradiction between the quality and efficiency of judicial protection, the institutional obstacles of market transaction, the coordination of international rules of digital copyright and the low overseas trade. The development pattern of digital copyright industry has undergone great changes, showing a profound change from a dual governance model to a ternary governance structure. In this regard, China should further clarify the reform ideas for the digital transformation of the copyright industry: To create high-quality copyright content as the core, optimize the copyright management system and technical support system; focusing on the promotion of digital copyright industry transactions, we should optimize the digital copyright standard system, rights confirmation and authorization system, transaction evaluation system and credit system. To improve the copyright industry digital transformation legal norms as the guarantee, strengthen the legislative system and judicial, law enforcement system; taking the opportunity of improving the comprehensive layout of the international strategy of digital transformation of copyright industry, we will actively participate in the international copyright digital governance and expand the influence of China’s copyright culture.

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张颖,毛昊.中国版权产业数字化转型:机遇、挑战与对策[J].中国软科学,2022,(1):20-30

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  • 在线发布日期: 2026-10-22
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