As an emerging intellectual property, geographical indication is becoming an important competitive tool in the field of international agricultural product. The export of characteristic agricultural product is facing the problems of cost rising and competitiveness weakening in recent years. However, the export of tea has bucked the trend. Tea is the leading field of application for geographical indication in China. It is necessary to take this as a breakthrough point to carry out research. Therefore, the impact of geographical indication on export is studied based on the country panel data of export market. The results show that geographical indications have positive impact on the export price and export value. Moreover, the per capita GDP of export market has positive moderating effect on the above relationship. The higher the per capita GDP of export market, the greater the impact of geographical indications on the export price and export value. Therefore, the application and certification of geographical indications can be promoted by excavating the terroir of the vast rural areas. The promotion of geographical indications can be utilized to promote the export of characteristic agricultural products with high price for high quality, which can become an important fulcrum of rural revitalization.