Whether its influence on the urban-rural income gap presents a “U-shaped” relationship contrary to Kuznets hypothesis is worth further study. This paper theoretically analyzes the non-linear influence that digital economy may have on the income gap between urban and rural residents, and uses the provincial panel data model to test it. Around the policy implications of this article is: the government should be based on the local actual situation rather than the kuznets hypothesis formulated related policies on narrowing the income gap between urban and rural areas, Efforts should be made to bridge the digital divide brought by the differentiation of “identifiability and utilization”, seize the development opportunities of agricultural digitization, and cultivate the “late-mover advantage” of digital economy.