How has the use of digital technology in museums improved visitor attention on the quality of the museum experience? How does it affect the quality of museum tourism experience? Based on EEG technology and PAD emotional model, this paper studies and finds: (1) The induction of digital technology can significantly improve visitor attention. (2) The significant increase in tourist attention has a significant positive impact on the quality of museum tourism experience. (3) After the induction of digital technology, the improvement of museum tourism experience quality lies in the positive influence of the improvement of tourists’ attention on tourists’ emotional arousal.