Entrepreneurial ecosystems have become an important venue for creation and growth of start-ups because of the available resources and opportunity supplies. In the hub-based entrepreneurial ecosystems (HEEs), there are natural conflicts and opposition between the start-ups and the hub firms. Conflict goal management is not only the unavoidable practical problem for ecosystem entrepreneurs, but also an urgent theoretical dilemmas for entrepreneurial ecosystem research. Entrepreneurs’ cognition is considered to be the decisive factor of their behavior style and results. Starting from this, according to the “cognition-behavior” research framework, this paper takes HCH Ventures(Haier’s entrepreneurial ecosystem) as an example, and adopts fsQCA method to analyze the relationship between the cognitive configuration of ecosystem entrepreneurs and the management effects of conflict goal management. There are three configurations for good results of conflict goal management, namely, the self-control dominated, the paradox mindset single driven and the paradox mindset dominated. The self-control and paradox mindset of ecosystem entrepreneurs play an important role in the process of conflict goal management. The research results deepen the understanding of the relationship between the cognitive elements of ecosystem entrepreneurs and the conflict goal management, and help ecosystem entrepreneurs improve the effects of conflict goal management through self-assessment and skill learning, so as to build better cooperation with hubfirms.