Digital platform disrupts the logic of traditional market. With the increase of its users, digital platforms constantly split into new market segments, its value outcomes are increasingly prominent. Based on the innovation ecosystem theory, this paper takes meituan as a case study, studies the mechanism how value is leveraged in digital platform, and explores how does the number and diversity of users inuence value co-creation. This paper reveals the value basis of digital platform disruptive innovation market segments, and explains the evolution trend of platform traffic monetization towards quality improvement.