可供性理论视角下创业平台和新创企业机会共创的过程机制研究
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F279.2

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国家社会科学基金重点项目“数字创业生态系统中资源—机会编排过程及作用机制研究” (20AGL007)。


Research on the process mechanism of entrepreneurial platform and start-ups realize opportunity co-creation from the perspective of affordance theory
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    摘要:

    机会共创是新创企业在创业平台赋能作用下推动创业发展和维持竞争优势的前提。本文基于可供性理论视角,针对创业生态系统核心主体——海创汇与小帅科技2015—2023年的创业互动实践,运用纵向单案例研究方法,构建创业平台和新创企业实现机会共创的两阶段过程模型,剖析了创业平台可供性实现的过程机制及其对机会共创的推动作用。研究发现:在创业生态系统情境中,创业平台功能和新创企业目标的交互生成多种行动可能性,包括创业启动可供性、创业融入可供性、创业稳航可供性和创业升级可供性;新创企业在4种创业平台可供性基础上进行的多元创业活动是可供性实现的关键过程要素及连接可供性与机会共创的核心链路;新创企业基于创业活动实现从新创企业生成到新创企业可续,逐步达成与创业平台机会共创的目标。研究结论对创业生态系统情境下创业平台和新创企业的协同互动具有重要的理论和实践价值。

    Abstract:

    Opportunity co-creation is the prerequisite for start-ups to promote entrepreneurship development and maintain competitive advantage under the influence of entrepreneurial platform empowerment. Based on the perspective of affordance theory, this paper constructs the two stages process model of realizing opportunity co-creation between entrepreneurial platform and start-ups through a longitudinal case study of the entrepreneurship interactive practices of HCH Ventures and Xiaoshuai Theater Technology from 2015 to 2023, which represent core actors in the entrepreneurial ecosystem. The study reveals the process mechanism of entrepreneurial platform affordance actualization to promote opportunity co-creation. The case study found that in the context of entrepreneurial ecosystem: (1) The interaction between the functions of the entrepreneurial platform and the goals of start-ups generates multiple action possibilities, including entrepreneurial initiation, fitting-in, stabilization and pivot affordances. (2) The diverse entrepreneurial activities conducted by start-ups based on the four types of entrepreneurial platform affordances constitute the key process elements for the realization of affordances and serve as the core link connecting affordances to opportunity co-creation. (3) Under the role of different entrepreneurial activities, start-ups complete the transition from emergence to sustainable development, and gradually reach the goal of opportunity co-creation with entrepreneurial platform. The research findings hold significant theoretical and practical value for understanding the synergistic interactions between entrepreneurial platforms and new ventures within the entrepreneurial ecosystem context.

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杨薪钰,张嵩,卢宝周.可供性理论视角下创业平台和新创企业机会共创的过程机制研究[J].中国软科学,2025,(12):197-208

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  • 在线发布日期: 2026-05-19
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