Using nation wide business registration data for Chinese enterprises and job posting data from Zhilianzhaopin, this paper constructs measures of emerging industrial forms. Exploiting China’s logistics standardization pilot program as a quasi-natural experiment, we examine the impact of establishing a standardized logistics system on the development of emerging industrial forms from the perspective of firm entry.The empirical results show that logistics standardization exerts a significantly positive effect on the formation of emerging industrial forms, and this finding remains robust across a series of robustness checks. Mechanism analyses further indicate that logistics standardization affects emerging industrial forms by reducing logistics costs, improving resource allocation efficiency, and expanding effective market size. Moreover, the impact of logistics standardization exhibits substantial heterogeneity across industries and levels of road infrastructure, etc. Overall, our findings provide important policy implications for dismantling trade barriers and advancing the construction of a unified national market.