Integrated Product Development (IPD)is a kind of concept,thought and meth odology concerning the product development,whose core is market orientation and organizational innovation.Through the formation of mark et and customer demand oriented,inter -se ction IPD process,the systematic,balanced,effective,valuable organ izational inno-vation happens,so as to shorten the c ycle of product development,reduce the cost of product life -cycle and to enhance the product quality and clie nt -value.Combining with the charac ters and typical issues in the Chinese enterprise product development,th is thesis introduces the fundamenta l content of Strategy Management Con sulting IPD,which can be divided into four ca tegories:strategy of product development,organization of product dev elopment,process of product development and t he IT tools.