With fast development and wide use of computer network technology,human society is entering a complete new era of network economy.This paper probes the profound influence of In ternet to enterprise marketing man-agement,analyses the whole orienta tion innovation of marketing target,marketing base,marketing pattern,mar-keting organization and marketing c ommunication etc.,and the features of enterprise marketing management under the Internet environment and then puts forward suggestions and counterm easures for Chinese enterprises to d eal with the marketing management innovatio n in new era.