Electronic business brings about great changes to human society.It challenges to the conventional business and traditional enterprise managem ent model as well.In electronic business,logistics is an important comp onent during the transaction process that existed in industry age.However,sh arp contradiction comes into being b etween flourishing electronic business an d backward logistics management.It is essential for logistics to carry o n innovation of management.With the rise of Suppl y Chain Management (SCM),electronic business logistics man agement is re-garded as a kind of integrated operation model based on modern informatio n technology and advanced managemen t ideology distinguished from traditional logistics.The paper stresses the importance of innovation on aspect like technology,information circulation,management methods,and integra te management.Currents e -commerce,en-terprise' s own logistics systems,third party logistics and forth party logistics alliance are all the typical innovative logistics management models.