China's Zhe Jiang online technology market emerged in one of the most economic rigorous regions in Chinese market economy.It has brought out a series of innovative measures which fit well with their social envi-ronment.Right after its launch,the market enjoys high profit immediately.This paper analyzes its successful char-acteristics as followings:creation of new market mechanism of demand pulling supply,replacement of weak seller market with strong buyer market,making fully use of market environment and emphasis on market environment construction,bridging e-government with Chinese characteristics and e-business,pooling R&D resources across the country,new approach for integration of economy and technology,and highlighting Zhe Jiang entrepreneurship and modern market consciousness.