Based on the review of literature concerned, this paper explains the connotation of customer value from the perspective of the relations not only between customer value and customer demand, but also between customer value and enterprise market supply. From four aspects, the paper analyzes the reason why the essence of enterprise competitiveness is the more customer perceived value. On the guidance of customer-value innovation strategic thinking, this paper tries to construct a customer-value-based integrated model for competitiveness of enterprise, takes the creation and transfer of more costumer-value as the central mission to promote enterprise competitiveness.