Information content industry is an important part of national informalization based on digital, multimedia and internet technology. And it is an creating, distributing, developing, selling and consuming information product service industry which take use of information and other related resources. After the comparing of conception, classification and development in developed country and China ,the paper discusses the problems during the development of this industry and gives out some suggestions about how to develop the policy condition of information content industry in China and also about its development direction.