The application of crisis management team (CMT) is important in successful crisis management. However, it has been proved that individual CMT members with unique approach to decision making might hinder their team's performance. This paper addresses the issue of solving CMT's internal conflicts. It focuses on the intangible factors played a role in the process in which CMT works. Applying the concept of interpretive community developed in social studies on journalism, this paper constructs a model, which represents CMT as an interpretive community sharing three kinds of interpretation targets: organization's image repairing strategies, mass media's approach to crisis event, and expectations and inclination on the part of organization's key stakeholders.