Contract theory and stakeholder theory of technical standards alliance are consistence, both of which contain a renegotiation mechanism, Technical standards alliance governance structure is the result of the bargaining of technical standards ownership allocation among the members. While the bargaining process, the key variables are the threat point, bargaining power and the fear of disagreement. From the point of contract theory, the stakeholder theory reveals the stake pattern of technical standards alliance. And then the correlation of technical standards alliance members has been studied using the Nash model and the extended ones. Finally, we have discovered the design of the governance structure of these technical standards alliance all take soundly account of the interest of each member of alliance through the analyzing of successful governance structure of technical standards alliance abroad, based on these some suggestion that have been given.