The theory of relationship market has significant contribution to the whole value research field of relationship marketing.Now the research relates relationship market analyzed relationship market by the interactive process of both sides,it neglected value changed in the relationship market.Based on the existed theory and practice erroneous,this article created the frame of the value guidance relationship market theory based on the relationship benefits from the angle of motivation and interaction.And then,it has constructed the structural equation model,and confirmed that the essential dimension of relationship benefits to do the influence mechanism of relationship value,and promulgated the fit effect as the intermediary.