As the paces of globalization and integration of economy and finance continues to accelerate,foreign banks enter Chinese market,intensifing competition in domestic financial services market.To change the marketing mode from corporation-oriented to market-oriented has become an inevitable choice for our commercial banks to get used to the market competition.Our commercial banks pay great attention to the innovation of financial products,which is a concrete example of transformation of bank marketing mode.Take a look at the current situation of the development of our commercial banks,we can see that there are many problems waiting to be solved,such as weak products innovation and integration and lack of interaction between the market and academic research.System accompanied is also longing for further improvement.Based on this,the paper brings out suggestions to improve the system of financial product innovation and effectively realize the transformation of marketing mode.