The entrepreneurship literature has paid limited attention to the cognitive and emotional experiences of entrepreneurs.The empirical research from 92 entrepreneurs suggest:Entrepreneurs have different degree of peak performance,peak and flow experience,and the scores of the three experience are significant different between the entrepreneurs from high or low growth ventures.A number of implications are drawn for ongoing research and entrepreneurial practice,most notably in the area of entrepreneurial motivation.The findings suggest that entrepreneurship be approached as a vehicle for optimal human experiencing.The experience is a most important entrepreneurial motivation.