This paper explores the mechanism of information management whether and how the public information of enterprise acts on the information society.And then,the structural equation model is built which implies public information as an independent variable,the customer's expectation and perception as mediate variables,the customer satisfaction and loyalty as dependent variables.And the relationship between them is revealed based on survey data of the large-and-middle scale retail business from the region of Changsha,Zhuzhou and Xiangtan.Experimental results support that the enterprise public information not only significantly influences the customer's process of consumption,result of consumption and behavioral inclination of future,but also has different effects on the customer's perception-satisfaction-loyalty.Therefore,the enterprise should concern public information and establish distinct policy for it to improve the efficiency of management and competitive power.